Loyalty Coordinator

Department: Marketing / Communications & Public Relations Employment Type: Full Time Contract
REF ID: #197

Job Summary:

  • To manage and develop the loyalty program performance and success.
  • To work closely with loyalty consultant to ensure continuous progress and improvement of program for customers.
  • Obtain useful insights and develop targeted campaigns for the different segments.
  • Review Key metrics to measure success of campaigns and overall program.
  • Work closely with Al Meera customer touch points such as call center, social media agency, operations, and commercial departments, etc to develop processes related to the loyalty program.
  • Initiate, supervise and coordinate with the Marketing Director / manager any marketing initiatives that will enhance customer experience with our loyalty program.
  • Develop marketing plan, road map and annual budget for the program.
  • Work with financial partners, suppliers, and other retails to generate funds for program members.
  • Propose solutions, compensation budgets, and win-back processes for complaints resulting from any of the loyalty programs.
  • Assess and work with outsourced vendors to implement best practice loyalty schemes within Almeera.
  • Aware of global loyalty program schemes, functionality, and campaigns to apply to improve the program and customer experience.
  • Take ownership of customer loyalty & retention and the management of loyalty programs to meet sales targets.

Major Duties and Responsibilities:

  • Managing Loyalty customers campaigns in stores, websites, mobile app and social media.
  • Managing SMS & Email communications.
  • Working with Loyalty platform & rewards program backend (website & app)
  • Focal point for Loyalty partnerships, and closely dealing with the account manager of Loyalty consultancy.
  • Develop training material and conducting training with AlMeera staff, Store managers, Call Centre Supervisor, etc.
  • Responsible for Contractual Agreements.
  • Sales Objectives of obtaining sponsorships/reward points from other retailers, suppliers, banks, business etc.
  • Managing and retaining relationships & partnerships
  • Translating Press releases & Radio scripts copywriter
  • Responsible for reverse Vending Machines and associated rewards for members.
  • Managing Loyalty raffle campaigns.


  • Possession of a university degree
  • Promotes innovative or improved methods to get the work done and implement best practices.
  • Creative approach to program development and differentiation
  • Effective communication and interpersonal skills with proven ability to work with cross functional teams
  • Define 7 execute content & reward opportunities for an established loyalty program
  • Perfect written & spoken English & Arabic


  • At least 3 years’ experience working in an advanced CRM/ customer Retention environment where proposals are well reasoned and deliver positive ROI preferably in a retail environment. Has managed or was part of the team who managed loyalty programs.


  • Perform a profitability analysis / model a business case
  • Technical experience with loyalty programs, websites, and applications.etc
  • Experience with SAS platform is preferred.
  • Write a business case (i.e. an assessment involving a discussion of options & a specific recommendation)
  • Develop Project / Campaign Plans
  • Multi-task across multiple tasks (prioritization setting and workload allocation)
  • Resolve conflict