Al Meera's brand mission is to be the customers' favourite shopping destination and our operations are aligned around the strategy of providing an exceptional customer experience.

Our business model is inspired by our values to balance the interests of our customers and that of our staff. Our modern logo depicts this spirit.

The dominant image in our new logo is a leaf, which represents our customers and the shadow underneath depicts our staff at Al Meera - a mirror to our customers. Where our customers are, our staff is always there to assist. The customer is at the forefront in the logo in the same way the customer leads with priority in each Al Meera branch.

Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high-quality products in a clean welcoming environment, at a great value. Our goal is quality, service, cleanliness and worth for every customer, every time!

We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success.