Vision & Mission


The trusted retailer of choice.


Serving customers’ daily needs conveniently

  • To serve our customers with quality and dedication, develop friendly and knowledgeable employees and share our resources with the community.
  • To serve our customers with unmatched quality & dedication
  • To develop friendly, knowledgeable employees in a professional work environment
  • To reward the communities we work within by implementing the highest standards in everything we do and share our resources

We believe risk is a key ingredient to leadership. Al Meera will lead, by embracing a risk-taking culture. We will grow our brands into proud national retail symbols and export them to achieve an international leadership position.

We believe that our customers should live at the center of everything we do. Without them, we do not exist. We will listen to them, understand and anticipate their needs. In our stores, they should feel our passion, smiles and true commitment to satisfy them.

We believe that creativity is the new currency in our global economy. In a relentless pursuit of our customers’ loyalty, we will constantly delight and surprise them with ideas, and inspiration, to improve their lives. We will invest in creative resources.

We believe it is our duty to create a positive social and environmental impact in our community. We define our corporate social responsibility by three areas: Supply chain ethics and quality standards, Environmentally sound practices,  Charitable support

Brand Positioning
High quality, innovative foods & services


  • Define quality through a premiere fresh offer
  • Develop supply chain advantages to guarantee freshness
  • Lead on fresh trends, such as organic products
  • Post quality promise “statements” in each fresh category
  • Utilize quality materials to reinforce quality in the store design


  • Showcase new ideas, especially in fresh prepared areas
  • Create tempting food displays
  • Inspire customers with take-home recipes
  • Prepare unexpected take-home meals
  • Present an impressive product range 
  • Stimulate with product knowledge


  • Focus on developing expertise in fresh departments
  • Create experts in fresh departments
  • Support departments with self-service information
  • Offer value added services such as custom orders
  • Offer carryout and home delivery services


  • Create a local offer that’s easy to shop
  • Create easy street access with ample parking
  • Mark a clear and welcoming entrance
  • Offer multiple size carts and baskets
  • Keep lines at the checkout short

Al Meera Company Brand Promise

At Al Meera we want you to have a joyful shopping experience. We promise to bring you the highest quality products in a local, friendly environment. We judge our quality by the ingredients, freshness, taste, nutritional value, safety appearance and most importantly by your satisfaction.

Al Meera Profile

The retail sector plays a very essential role in most people’s lives. For some, shopping is all about the ease and speed of getting round the store as fast as possible; for others it’s about the fun, or the necessity, of looking for special offers and discounts. 

We at Al Meera are honored to be a part of our customers’ lives. Catering to a market that includes a very wide variety of cultures and traditions, our vision is to be the favourite neighbourhood retailer. In keeping with this image, our constant efforts are towards continuous improvement with the aim of meeting our customers’ expectations through providing great products at good prices. Adapting to the winds of change, Al Meera has undergone an overhaul with regards to the internal structure as well as the external outlook. There are a lot of exciting future prospects for expansion and diversification. All changes are undertaken keeping in mind our mission which includes:

1. Serving our customers with unmatched quality and dedication.

2. Developing friendly, knowledgeable employees in a professional work environment. 

3. Implementing the highest standards in everything we do and sharing our resources, with the community we serve.

We believe in building strong ties and brand loyalty with our customers and hope for your support and cooperation.

With all the new and renewed amendments, we are motivated and thrilled to meet and surpass our customer requirements. Come visit us so we can have the opportunity to serve you and your family.

We look forward to continuing to work together to create a more sustainable present and future